Gifts From Women-Founded Brands We’re Glad We Found
This is not a homework assignment disguised as shopping. These are brands that caught our attention because the products are genuinely giftable, and then the people behind them made us want to know more.
A few brands worth knowing
JIGGY — Kaylin Marcotte started JIGGY after puzzles became her nightly stress relief; the brand highlights artwork by female artists and turns the finished puzzle into art.
Pipsticks — Mo Vazquez founded Pipsticks in 2014 from a love of stickers and built it into a woman-owned world of stationery, nostalgia and tiny joy.
Diaspora Co. — Sana Javeri Kadri founded Diaspora Co. around a more equitable spice trade, with direct sourcing relationships and a deep connection to South Asian food and culture.
Partake — Denise Woodard turned a problem she could not solve for her daughter into an inclusive snack company now found nationwide.
The OhGiftPlease rule
The story behind a brand can make a great discovery even better, but the recipient still gets the final vote. Start with what they actually like. Let the founder, mission or impact be another reason to care, not a reason to force the fit.
Quick answer
A women-founded brand can be an extra layer of discovery, not a substitute for fit. Start with the person, choose something they would actually love, then enjoy knowing who built the brand behind it.
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