The new gifting authority is not louder, bigger, or more expensive. It is more specific. Generic gifting is losing power because people can feel when something was chosen without them in mind. The old formula — candle, mug, throw blanket, done — only works when the item has a point of view. Otherwise, it reads like obligation wrapped in tissue paper. The gifts moving people right now are different. They are specific. Funny. Beautiful. Useful. Slightly too accurate. The kind o